The sale of aluminum products from "tons" to "pieces"
Shandong innovation metal "aluminum" has innovation "aluminum" has breakthrough
At the beginning of this year, Shandong innovative metal Technology Co., Ltd. was included in the list of global core suppliers in 2019 officially released by apple with extremely strict supply conditions. This has been Shandong innovative metals for two consecutive years to be shortlisted as Apple's global core supplier.
In the supply list of Shandong innovative metals, in addition to apple, there are also world-famous brands such as Microsoft, Huawei, Samsung and Xiaomi.
Why can Shandong innovative metals have such advantages?
In the words of Cui Lixin, chairman of Shandong innovation metals: "our driving force is just like the name of the company," innovation "constantly promotes the extension of the enterprise industrial chain from upstream to downstream, the transformation of products from low-end to high-end, and the promotion of value chain from low added value to high added value."
17 years ago, Shandong innovative metal was a "small workshop" for aluminum alloy processing with only dozens of employees and annual output value of more than 2 million yuan. Now, it has become one of the domestic scale aluminum alloy material production bases and one of the provincial scale aluminum deep processing enterprises. The products of enterprises have changed from "tons" to "pieces".
Recently, in the innovative metal workshops in Zouping City, the reporter witnessed how aluminum water can be turned into alloy, made into aluminum plate, strip and foil, and finally achieved the end products such as food foil, medical foil and packaging foil; how aluminum alloy can be made into the frame structure of high-speed rail and motor car, and made into the shell of car components and mobile phone computers And their value is also rising step by step in the process of change.
From the sale of products to the sale of technology, the company's technology research and development capacity is improving year by year. Last year alone, Shandong innovation metal obtained more than 30 kinds of authorized patents. The standard "energy consumption quota per unit product of deformed aluminum and aluminum alloy" participated in by the company won the first prize of national technical standard. At present, the company has two "provincial key construction projects" of traffic lightweight and electronic profile, especially the 100000 ton rail transit lightweight project. Its products cover rail transit, automobile lightweight, electronics, medical devices, building materials and other fields, with more than 1000 types.
Large enterprises and small "counties" are the dilemma faced by many enterprises in counties. Where does technology come from? What about talent? Cooperation, cooperation, flexible Introduction Shandong innovative metals has achieved all-round cooperation with Central South University, Shandong University, South China University of technology and other institutions of higher learning, and nearly 30 doctors have been trained and recruited within the enterprise. Shandong innovative metal is the master training base of Central South University, and also the engineering research center and enterprise technology center of Shandong Province. In the aspect of alloy R & D, we have introduced a number of well-known R & D teams from Australia, Germany, South Korea and other foreign industries.
Green development is the company's goal. For this reason, the company prepared for a rainy day, invested more than 100 million yuan in a one-time way to comprehensively transform the energy system, dust collection system and aluminum ash treatment system, realizing the energy cleaning, aluminum ash treatment sealing and dust removal efficiency, and taking the lead in the industry. Last year, the company's products with high added value and high technology accounted for only 10% of the company's products, but brought 60% of its profits. "This year, we will strive to increase the proportion of products with high added value and high technology content to 20%, and the proportion of profits will exceed 80%," Cui said
At present, Shandong innovative metal is actively building a rolling aluminum project for heat exchanger. The product of this project is high-end automobile plate. The ultimate goal is to upgrade the product level to the first-class international standard, so as to fill the gap in the domestic market and lead China's aluminum automobile plate into high-end manufacturing.
"Aluminum" has innovation and "aluminum" has breakthrough. During the development of Shandong innovative metals in recent years, most of the profits have been invested in new projects, new equipment and new production lines.
In the snow disaster in South China in 2008, some transmission lines were cut off by ice and snow, and the demand for cables in China increased sharply. The company realizes that the application of alloy high-strength superconducting cable is the general trend. Finally, the high-strength superconducting cable was successfully developed. After the launch of the product, it has won the great recognition of the market, supplying large quantities of the national grid and the "one belt and one road" large-scale project. Cui Guochang, deputy general manager of innovation precision technology of subordinate companies, said: "without the original timely transformation, there would be no innovation today."
There is no end to innovation. Last year, three companies, Huajian, Weiqiao and Chuangxin, jointly established Huajian technology. The first phase invested 3 billion yuan to develop high-end aluminum materials. In Binzhou Beihai Economic Development Zone, the first phase of 600000 tons of carbon materials project established by Huajian technology and sotong company, the most famous aluminum carbon company in China, has reached production capacity.
"In the next five years, Shandong innovative metals will continue to give full play to its advantages in resources, scale, technology, talents, brand, etc., and build the enterprise into a world-class aluminum alloy material R & D provider and manufacturer." Cui Lixin has a hundred times confidence.
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Guanyao Tingpu Industrial Zone, Shishan Town, Nanhai District, Foshan City
